Ditto Music’s Record label in a Box

Elevator based Ditto Music is celebrating far reaching success on the first year anniversary of its latest musical product, ‘Record Label in a Box’.

With hundreds of unsigned acts buying the ready made music publishing package, the success of Record Label in a Box (RLIAB) supports Ditto’s continued international growth and international expansion.

Record Label In A Box is described as the entire infrastructure to start and run a record label as a business.  Matt Parsons, director at Ditto explained: ‘We help you start your music career and stick around to help at every step.  Start your business within 24 hours, then quickly and easily sign artists with no legal fees. Onward you get mentoring, funding and contacts assistance, events to attend – everything you need to succeed in creative industries.’

Launched in 2010 by brothers Matt and Lee Parsons, the music publishers relocated from Birmingham to Liverpool, citing the lack of musical inspiration in their home city and the excessive costs of London living as prohibitive, visiting Liverpool during Sound City and making the move soon after. With two staff on board, Ditto took on small offices initially within Elevator Studios and have continued to expand in the past six years, relocating within the grade 2 listed warehouse where they now employ 18 people.

Matt added: “Being in the Baltic area is a brilliant for our business, working around like minded creative business, many of whom we have collaborated with. It’s been great to see the area grow and thrive and Elevator sits at the heart of everything that’s happening here. We’ve moved around the building as our needs have changed, and we can see more growth ahead so we’ll pack our bags and take the journey up or down a floor again!”

Ditto now have offices across the world including Nashville, San Diego ad Texas as well as Melbourne and London. Each office provide label services now so we have in-house radio pluggers, PR, social media team, allowing them to take on bigger clients.

Tim Speed, director at Elevator commented: “Ditto are a great part of the Elevator community  and are incredibly representative of what the building is about. Housing and supporting creative brands and businesses is what Elevator do and we are very proud of what Ditto have achieved in such a short time . Their journey has been pretty inspiring and they continue to innovate and take risks as was the case with Record Label in a Box.”

Ditto have published music for 85,000 bands worldwide and launched over 17,500 record labels. Media interest is gathering momentum with The Times, off the back of reviewing the company, set up their own label and have released music. Matt added: “Our growth has been incredibly holistic and natural and we’ve diversified when we’ve seen opportunities. We love what we do and that certainly helps!”



Tim Speed, Managing Director of Elevator Studios, is supporting the companies marketing manager, Alex Kelly, with a move to the city’s north dock where she is set to replicate the Elevator concept in this emerging part of the city.

Along with business partners Kirsten Little and Liam Kelly, Alex has secured a long term lease on two vacant warehouses set adjacent to the Kazamiers’ latest incarnation, the Invisible Wind Factory.


‘Make Liverpool’ has been described as, ‘a place to play, make and fix; bring an idea and take away your invention.’ Open to members, residents and the public, the 18,000 sq. ft. facility will host a range of events and courses, also offering permanent creative space, upon official launch in September.

Alex has worked with Tim for several years, simultaneously launching her own creative hub within Elevator (alongside Kirsten and Liam), ‘Ninety Squared’, which is home to an eclectic mix of media and creative businesses. Honing and developing a successful working model there, the trio now aim to roll the concept out on a grand scale at their new site in Regent Street,

Tim will support Alex and her business partners by offering advice and mentoring as well as overseeing some aspects of the project management.

Tim Speed, Managing Director of Elevator said: “Elevator was one of the fist buildings to undergo a full regeneration programme in the Baltic area in 2007 and its launch undoubtedly helped kickstart the rebirth of the area. Today, the area is incredibly popular with a combination of creative, media, musical, and tech businesses as well as leisure and retail schemes, which is brilliant. Naturally, inquisitive minds will be looking at what and where’s next for the city and the north dock is a really interesting area. When Alex approached me to discuss her venture I was really keen to get involved.”

Alex and her partners are carrying out much of the work themselves at the vast warehouse space, drafting in friends and family at weekends and evenings to help make the transformation.

Alex said: “We’ve had so much support and enthusiasm for the scheme, it’s been amazing! From practical hands on lifting and ripping out to seed money from the beautiful ideas Co, the response we’ve had has been overwhelming. The support we get from Tim, however, will be different, and will be based on his experience with Elevator and later, Camp and Furnace. He can help guide us through the red tape and bureaucracy that we will undoubtedly face and support us as we grow and develop Make Liverpool for years to come.”

Working with partners, Make are currently investing in core equipment, offering facilities for woodwork and welding to 3-D printers, laser cutting and CNC milling. Make already house printing equipment, large scale production space and a gallery, alongside an events space.

Alex added: “In the future, 40% of all workers will be freelance, many of whom will be looking for flexible space which they can use in a way that suits them. We see Make as a huge asset for north Liverpool and the city in general and are keen to hear from anyone interested in join us or working with us.”